Marcela Alava


Special Assistant to the President and Deputy Director of Technology at The White House

Marcela Alava is a dynamic and passionate C-Level executive in the technology and security space. She has held several Global leadership roles in IT and excels in strategy and execution and has delivered transformative initiatives resulting in immediate EBITDA growth, Digitization and ROI for the companies she has served.

Previously, Ms. Alava was the transformational CIO for Monarch Companies where she led the integration of acquisitions into a single culture and operating system. Prior to Monarch, she was the Chief Digital Officer for the Hispanic Scholarship Fund where she developed the digital products, technology and marketing strategy to enable the broadest reach, largest grants and donations and generational impact the organization has ever attained. Prior to HSF she was the Divisional CIO for Sony Pictures Home Entertainment, a multi-billion-dollar division of Sony Pictures Entertainment. In that role, she oversaw the Global Information Technology strategy and direction to support and enable Home Entertainment’s business operations, including sales, marketing, manufacturing, distribution, business intelligence, finance, and digital functions.

In her spare time, Ms. Alava mentors STEM students and early career professionals and serves on several nonprofit boards. Ms. Alava holds a Bachelor’s degree in Business Administration with an emphasis in International Business from Loyola Marymount University, and a Master’s degree in Business Administration in Information Systems and Operations Management from the University of Southern California.